Art of scent.
Discipline of product.
End to End Scent Product Development
This workshop takes you through the full thinking behind scent product development, starting with the market. You'll study how leading fragrance brands develop, position, and evolve their products then apply that same strategic lens to your own.
What You’ll Learn
Scent has become one of the most powerful brand product category from perfumes to wellness and lifestyle products, fragrance is a strategic commercial category.
This hands-on 2 day course will walk you through real brand scenarios, develop your own product development strategy from the ground up, and leave with completed scent prototypes that reflect your brand direction.
Every session is structured around commercial outcomes, what you learn applies directly to a product, a brand, or a business you're building.
Market Strategy & Consumer Insights: Learn how leading brands segment the fragrance market, find their target customer, and turn consumer behaviour into a focused product brief.
Product Development & Lifecycle: Explore the journey from concept to launch and beyond, study how established brands manage portfolios, refine products, and stay commercially relevant.
Regulatory Compliance & Commercial Viability: Understand the compliance requirement governing products locally and internationally, alongside costing, supplier sourcing and recommendation, and post-launch performance.
Hands-On Prototyping & Brand Development: Apply your strategy through guided scent blending and prototyping sessions. Develop and refine your own fragrance products each shaped by the customer profile and brand direction you define and present your completed prototypes at the end of the programme.
- Duration: 16 Hours
- Format: Classroom-based learning
Not just experience but recognition.
Each course concludes with a certificate that marks more than attendance, it reflects the discipline, process, and understanding you’ve developed within the studio. A credential you can carry forward, whether into practice, portfolio, or something of your own.
Student Experience
A Sneak Peek Inside
A teaser into what you'll experience in class
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