Art of scent.
Discipline of product.
End to End Scent Product Development
This workshop takes you through the full thinking behind scent product development, starting with the market. You'll study how leading fragrance brands develop, position, and evolve their products then apply that same strategic lens to your own.
What You’ll Learn
Scent has become one of the most powerful brand product category from perfumes to wellness and lifestyle products, fragrance is a strategic commercial category.
This hands-on 2 day course will walk you through real brand scenarios, develop your own product development strategy from the ground up, and leave with completed scent prototypes that reflect your brand direction.
Every session is structured around commercial outcomes, what you learn applies directly to a product, a brand, or a business you're building.
Market Strategy & Consumer Insights: Learn how leading brands segment the fragrance market, find their target customer, and turn consumer behaviour into a focused product brief.
Product Development & Lifecycle: Explore the journey from concept to launch and beyond, study how established brands manage portfolios, refine products, and stay commercially relevant.
Regulatory Compliance & Commercial Viability: Understand the compliance requirement governing products locally and internationally, alongside costing, supplier sourcing and recommendation, and post-launch performance.
Hands-On Prototyping & Brand Development: Apply your strategy through guided scent blending and prototyping sessions. Develop and refine your own fragrance products each shaped by the customer profile and brand direction you define and present your completed prototypes at the end of the programme.
- Duration: 16 Hours
- Format: Classroom-based learning
- Course Code: TGS-2025060463
- Nett Course Fee: From $296.40 (after subsidies)
- Funding Support: SkillsFuture Credit Eligible · PSEA Deductible · UTAP Claimable · Up to 70% Subsidy Available
Why Second Studio Designed for depth, not noise
Custom solutions for your team
Second Studio by Hustle brings together formulation, product thinking, and brand development in one focused learning environment.These are not one-off hobby workshops dressed as courses. They are structured programmes designed to help participants understand materials, process, positioning, and the discipline behind building something real.
Not just experience but recognition.
Each course concludes with a certificate that marks more than attendance, it reflects the discipline, process, and understanding you’ve developed within the studio. A credential you can carry forward, whether into practice, portfolio, or something of your own.
View Our Upcoming Schedule
YOUR QUESTIONS
A few things, thoughtfully outlined. From how our courses are structured to what you can expect within the studio, this is where clarity meets process.
Sessions combine structured teaching with hands-on application.
Yes. Selected courses are eligible under SkillsFuture funding, depending on your profile.
Yes. Each programme is structured to guide you from foundational understanding into practical application, making it suitable even without prior experience.
Many participants take multiple courses to expand their capabilities across disciplines.
Selected programmes guide you through brand creation — from concept to product. Explore courses here.
Many participants join to explore new directions or build new ventures.
Eligible participants can offset course fees using SkillsFuture Credits.
Durations differ across programmes. You can view full schedules here.
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